Why this matters

People ask AI assistants questions: "Do you take walk-ins?" "How much is a men's cut?" "Are you open Sundays?" When the site has those exact questions written out with answers, AI can quote the business directly — and quoting it is one step away from recommending it. No FAQ means AI answers from someone else's site instead.

Start with 5 questions

Ask the client for the 5 questions they hear most — from the phone, the front counter, DMs, wherever. Those are the FAQ. Real customer questions beat guessed ones every time.

Add it

Pick the site's platform. Write each question as a headline, with the answer as normal text right under it.

Wix

  1. Add an FAQ section

    In the editor, click + Add (left sidebar) → Lists & Grids → FAQ, and drop it on the homepage or a new FAQ page.

  2. Write the questions

    Click each question to edit it. Replace the placeholders with the real questions and answers.

  3. Publish

    Click Publish in the top-right. (Wix's FAQ element includes the AI-readable markup automatically.)

Squarespace

  1. Add an accordion

    Click Edit, then Add Block → Accordion where you want the FAQ.

  2. Write the questions

    Each accordion item gets a title (the question) and content (the answer). Add one item per question.

  3. Save

    Click Save in the top-left.

WordPress

  1. Add FAQ blocks

    Edit the page, click + to add a block, and search for FAQ. If the theme has no FAQ block, install the free Rank Math SEO plugin (Plugins → Add New) — it includes an FAQ block with the AI-readable markup built in.

  2. Write the questions

    Add one question and answer per block.

  3. Update

    Click Update in the top-right.

Shopify

  1. Add a collapsible section

    Go to Online Store → Themes → Customize, add a Collapsible content section to the homepage or a new FAQ page.

  2. Write the questions

    Each row gets a heading (the question) and content (the answer).

  3. Save

    Click Save in the top-right.

Write questions like customers ask them

Use the customer's words, not the business's: "How much does a haircut cost?" beats "What is your pricing structure?" Start questions with who, what, where, when, how much, or do you. Keep answers to two or three sentences.

After publishing

Run a new SERAVERRA scan. The FAQ check reads the questions fresh each time — once they're there as real headlines, the flag clears.