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Blog
Practical guides, no fluff.
In-depth, practical guides on making your site legible to AI systems.
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What is AI readiness?
Why AI systems cite some sites and ignore others.
Why doesn't AI mention my business?
The six usual reasons — all fixable.
AI crawlers & access
robots.txt and AI crawlers: what to allow and what to block
Check whether you're blocking the bots that matter.
Is my site blocking ChatGPT?
Two doors to check — and the one most owners miss.
152 sites scored zero on crawler access: are you blocking by accident?
About 1 in 68 small business sites blocks three or more AI crawlers outright, and many owners probably…
752 sites refused our scanner: what a 403 or 401 means for AI visibility
5.6% of the sites we tried to scan refused the connection.
The 5 most common reasons a site can't be scanned
22.3% of the sites we tried to scan failed.
2% of websites block AI crawlers in robots.txt
About 1 in 47 small business sites blocks at least one AI crawler in robots.txt.
Schema & llms.txt
The llms.txt guide: what it is and whether you need one
A plain-text summary AI can ingest directly.
Schema.org markup guide
Structured data AI can't misread.
What is schema markup, in plain English?
A label-maker for your website's facts.
Studies & data
We scanned 10,369 small business websites — here's how AI-ready they are
1 in 68 sites blocks three or more of the AI crawlers we test. The average score is 67.1.
81% of sites score 40 or below on FAQ
Four in five small business sites show no question-and-answer content our scanner can find.
Does more content mean a higher score?
Sites with more readable text score higher, but padding won't help.
Sites with detectable contact details score 11 points higher
Sites where our scanner could find contact details averaged 11 points higher.
Platforms & industries
Wix vs WordPress vs Squarespace: which platform scores best?
Wix leads by less than four points.
Why Weebly sites score lowest
Weebly sites averaged 56.9, the lowest of the platforms we measured.
Custom sites vs platform sites: who scores better?
Sites with no detected platform scored lower than every major platform on average.
Healthcare sites lead, ecommerce trails: what the industry data shows
Healthcare sites scored highest and ecommerce lowest, a 10-point gap that points to completeness, not…
Why online stores score lowest on metadata
Online stores averaged 68.3 on metadata, about 20 points behind healthcare.
Fixes & how-tos
Why FAQ is the easiest score to raise
Most sites start from nothing on FAQ, which makes it the cheapest fix to start with.
The thin-page problem: why pages under 100 words struggle with AI
About one in ten small business sites had under 100 words of readable text, which gives an AI assistant…