CrawlReady

Sample report

What a real report looks like.

This is an actual scan of a bare-bones site — every issue a paying customer would see, ranked by impact.

Sample report — example scan of a bare-bones site.

https://sample-site.example

74
AI-ready

Decent foundation, clear gaps.

AI can read your site, but the ranked fixes below would materially improve how you're cited.

Fix everything below: estimated score 100

Score by category

Where your points come from — and where you're losing them.

100
Crawler access
40
Structure
70
Metadata
90
Content
40
FAQ signals
95
Speed
Crawler access
100
Structure
40
Metadata
70
Content
90
FAQ signals
40
Speed
95

Crawler access matrix

What each AI crawler is told (robots.txt) versus what it actually gets when it visits. A crawler that can't reach your page can't recommend you.

Crawlerrobots.txtLive fetch
GPTBotAllowedReachable
ChatGPT-UserAllowedReachable
ClaudeBotAllowedReachable
PerplexityBotAllowedReachable
Google-ExtendedAllowedReachable
Applebot-ExtendedAllowedReachable
CCBotAllowedReachable
cohere-aiAllowedReachable

Industry benchmark

Per-industry benchmarks are building as more sites get scanned. Until then, here's how your score maps to AI visibility.

Your score
74
Ready bar
80
Workable
60
You're ahead of most first scans, but below the readiness bar. The fixes below close the gap.

Industry landscape

How AI search is changing what a website has to do — and what it means for you.

AI is the new front door

More people now ask ChatGPT or Gemini instead of typing into Google. AI answers from a short list — if your site isn't readable, you're not on it.

What this means for you: Being findable on Google is no longer enough. AI is becoming the first place people look.

Structured facts win citations

When AI recommends a business, it pulls name, address, hours, and prices directly from the site. Businesses with structured facts are easier for AI to cite than those with PDF menus or image-only pages.

What this means for you: Your key facts need to be real text on your site — not a PDF, not a photo.

Reviews feed AI answers

AI assistants weigh review volume and ratings when ranking local businesses — and they quote review snippets. What customers say about you shapes what AI tells people.

What this means for you: Encouraging happy customers to leave reviews pays off in AI answers too.

Facts need to stay current

New AI models launch constantly, and what they look for keeps evolving. A fix that works today might not be enough next year.

What this means for you: After you work through the fixes below, re-scan to confirm the gains stuck.

Local visibility

When someone asks an AI assistant for a local recommendation, it doesn't just read websites — it pulls your hours, reviews, photos, and how active you look straight from your Google Business Profile. A thin or outdated profile is one of the most common reasons AI recommends a competitor instead of you.

  • Hours listed and accurate — including holidays and special closures.
  • Recent posts — an update in the last 7 days. AI favors businesses that look active.
  • Google reviews — a solid base of reviews helps AI decide who to recommend.
  • Replies to reviews — responding in the last 30 days shows the business is engaged.
  • Correct primary category — “Italian restaurant”, not just “Restaurant”. Specific beats generic.
  • 10+ photos — listings with photos get far more clicks, and AI trusts them more.
  • Website link correct — your homepage, not a Facebook page or an old domain.

How to update your Google Business Profile →

Estimated score after fixes
100
That's +26 points from the fixes below, estimated from what each fix is worth in the scoring.

All issues & fixes

Ordered by impact. Work top-down.

4 things you can do yourself · 5 things for a professional

IssueWhere we found it
No main headline on the pageamazon.com
Add your business facts as structured dataamazon.com
Your pages aren't labeled for AI readersamazon.com
No Contact pageChecked your navigation menu and common URLs — no Contact page found
Questions not in AI-readable formatamazon.com
No question-style headlinesamazon.com
Headlines out of orderamazon.com
Missing social share titleamazon.com
Website a bit slowamazon.com

Things you can do yourself

1

No main headline on the page+6 ptshigh impact

Structure

Where we found it: amazon.com

Every page needs one clear main headline saying what the page is about — that's the first thing AI reads. Your page doesn't have one, so AI has to guess. Found: AI cannot identify the page's main topic

The fixAdd one headline near the top of the page. The box below shows the exact text to use — we've pre-filled it with your business info from the scan (or an example if we couldn't find it). Then set it to Heading 1 style (not just big bold text — the actual 'Heading 1' setting). You don't paste the code — you type the headline text and set the style in your editor. On Wix: in the editor, click the headline text, then in the toolbar click the style dropdown (it may say 'Paragraph') and choose 'Heading 1'. On Squarespace: click the text block, in the toolbar click the text-format dropdown and choose 'Heading 1'. On WordPress: click the text block, click the paragraph symbol in the toolbar, choose 'Heading', then in the right sidebar set 'Level' to 'H1'. Use Heading 1 exactly once per page.
<h1>Joe's Pizza – Italian Restaurant in Pittsburgh</h1>

Step-by-step guide →

4

No Contact page+2 ptsmedium impact

Content

Where we found it: Checked your navigation menu and common URLs — no Contact page found

AI looks for a contact page to verify your business is real and reachable. Without one, you look less legitimate. Found: AI cannot verify basic business facts

The fixWhat AI looks for on your Contact page: your street address; your phone number; your opening hours; a way to message you (a contact form or an email address). The box below is a starter Contact page — pre-filled with what we found on your site. Copy it, fill in the [bracketed] blanks, and paste it onto the new page. Create the page: On Wix: in the editor click 'Pages' (left panel) → '+ Add Page' → name it Contact. On Squarespace: in the Pages panel click '+' next to Main Navigation → 'Page' → name it Contact. On WordPress: dashboard → Pages → Add New → title it Contact → Publish. On Shopify: Online Store → Pages → Add page → title it Contact → Save (Shopify includes a contact form template — keep it). Then make sure it appears in your main menu: on Wix/Squarespace/Shopify new pages add automatically; on WordPress go to Appearance → Menus → check 'Contact' → Add to Menu → Save Menu.
Contact [Your Business Name] We'd love to hear from you. Here's how to reach us: Visit us [Your Full Address] Call us [Your Phone Number] Email us [Your Email Address] Hours [Your Opening Hours] Prefer to message us? Add a contact form to this page — every platform has a free form block (Wix: Add → Contact → Form; Squarespace: Add Block → Form; WordPress: add the free 'WPForms Lite' plugin; Shopify: Online Store → Pages → your Contact page already includes a form template).
7

Headlines out of order+2 ptslow impact

Structure

Where we found it: amazon.com

Your headlines jump levels (like going straight from Heading 1 to Heading 3). AI builds an outline of your page from these — skipping levels breaks the outline. Found: (e.g. h1 directly to h3) - hierarchy is unclear

The fixClick each headline and set its style in order: the page's main headline to Heading 1, section headlines to Heading 2, sub-section headlines to Heading 3. On Wix: click the text, toolbar style dropdown, choose the level. On Squarespace: click the text block, toolbar format dropdown. On WordPress: click the block, set to Heading, choose Level H1/H2/H3 in the sidebar. Never jump from Heading 1 straight to Heading 3.
<h1>Main topic</h1> <h2>Section</h2> <h3>Subsection</h3>
8

Missing social share title+2 ptslow impact

Metadata

Where we found it: amazon.com

When someone shares your page (or when AI shows a link preview), there's no title set — so it shows something generic or blank. Found: (OpenGraph)

The fixCopy your page title into the social share title field. On Wix: editor → Pages → three dots → 'Social Share' → paste into the title field and upload a share image. On Squarespace: Pages → gear icon → SEO tab → scroll to 'Social Image' (Squarespace uses your SEO title automatically). On WordPress with Yoast: Yoast box → 'Social' tab → fill in 'Facebook title' and 'Twitter title'.
<meta property="og:title" content="Your page title">
For your web person · 5 issues
2

Add your business facts as structured data+4 ptshigh impact

AI works best when your business facts (name, address, phone, hours) are provided in a format it can read directly, instead of it having to guess from your page text. Your site doesn't have this.

3

Your pages aren't labeled for AI readers+4 ptsmedium impact

Your page's sections aren't labeled in a way AI can understand — it can't tell your main content apart from your menu, sidebar, and footer. Found: <main>, <article>, <footer>

5

Questions not in AI-readable format+4 ptsmedium impact

You may answer customer questions on your site, but they're not marked in a way AI can pull directly into its answers — with your business name attached.

6

No question-style headlines+2 ptsmedium impact

People ask AI things as questions ('What are your hours?'). Headlines phrased as questions match that — and give AI direct answers to quote. Yours has none. Found: AI cannot find direct answers to cite

9

Website a bit slowlow impact

Your site takes a couple seconds to respond. That adds up when AI is reading many pages. Found: 2.6s

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